The Role of E-Commerce in Boosting Automobile Sales in India

The automobile industry has witnessed a huge boom in the last few years and it would not be a surprise if it surpasses our expectations in the years to come. Today, the market comprises of intelligent buyers who research well before taking an action upon the options available to them, choose value for money products over relatively expensive ones, and look out for a plethora of deals available to them.

We know what our clients look out for. We also understand their needs and know how to cater them without any hassles. This seamless transaction depends upon various sales factors.

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The two major components that drives sales in our country to a huge extend are;

  • Firstly, the Techno-savvy millennials; and
  • Secondly, the e-commerce industry that has digitalized everything to an extend that sales of anything from a piece of clothing to automobiles take place in the blink of an eye.

The e-commerce industry has changed the dynamics of buying and selling in India. The market is expected to grow from US$ 38.5 billion as of 2017 to US$ 200 billion by 2026. Now, most of the transactions are happening over the internet that is streamlining the entire flow of any business module.

Today, enterprises depend upon the e-commerce industry acutely. The inter-relation between the two has led new marketplaces to sprout and helped the already established ones to grow exponentially. Despite being the country with the second largest user interface, the penetration of e-commerce is relatively low as compared to other nations. This means that the e-commerce outreach isn’t as far as expected. However, if it would have been as much, the size of the market place would have increased tremendously, resulting into increased sales and manufacturing, a rise in the number of business enterprises entering the automobile market as new players or being linked with established ones, also, not to mention the boost in the national economy that it would lead to.

Droom.in is the largest online marketplace for automobiles that drives business through its e-commerce platform and helps potential clients such as individual buyers and sellers and large enterprise owners and automobile groups to find solutions both nationally and internationally. These solutions range from Fleet Solutions, OEM Solutions, certification services, vehicle history as well as easy finance options.

Most of these solutions are catered at the click of a button and the more the e-commerce industries flourish, the more expansive our solutions would be.

Indians have always been smart when it comes to expenditure. With an intelligent and money-wise marketplace, we aim to cater the needs of the audience that vouches on the purchase of pre-owned vehicles rather than new ones. Given the fact, that the price of a vehicle drops drastically right after the first year of the vehicle being bought, and a major portion of population goes for it, testifies the fact that most people are looking for a vehicle as good as new, but at a much lesser price.

You would be surprised to know that the number of people who buy pre-owned vehicles are thrice that of those who’d buy a brand new one. And the reason is obvious and smart.

We are the 4th largest auto industry in the world and are expected to become a leader in shared mobility by 2030, providing opportunities for more electric and autonomous vehicles.

In order to keep up with the growing demands, it is important that the e-commerce market keeps growing and expanding to maintain a constant inflow and transaction of goods and services, without which most online platforms would collapse and the automobile sector would see drastic changes, influencing not just clients and businesses, but the national revenue as well.

Therefore, it is important that a balance be maintained between both the co-related industries, because the shriveling of one can hugely impact the other. On the contrary, flourishing of either of the industries will have a positive impact not just on the other but also on the economy of the country; as a whole.

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