Revamping customer buying journey with #RIPTestDrive
Droom is back again setting the online automobile sphere abuzz with its latest campaign. The company aims to put an end to test drives with its newly launched TVC. RIP test drive reflects the company’s commitment to remove unnecessary touchpoints with tech innovation.
Droom has built an entire eco-system of technology-driven products around used automobiles online, including:
- Orange Book Value (algorithmic used vehicle pricing engine | 527 Mn+ Queries)
- ECO (tech, AI and IoT driven 1,100+ points vehicle inspection)
- History (India’s largest repository for used vehicle historical records | Database of 250
- Mn+ vehicles | up to 50 vehicle historical records)
- Discovery (pre-buying research tools)
- Droom Credit (Loan and Insurance)
- Velocity (last mile fulfilment and delivery services)
All of it has come full circle to build an ecosystem of reliability and credibility.
Potential buyers need not worry about the quality or condition of the vehicle. The company ensures that all the listed vehicles on its website are put through stringent check-up with its proprietary and technology-driven inspection and certification services for vehicle condition, pricing, and history.
The company has set a transformation in motion to make the overall customer journey a fulfilling one with a seamless experience. From the very cozy corners of your home, you can check out all the necessary vehicle information to make an informed decision. Order your dream vehicle at droom.in to get it delivered right at your doorsteps.
Droom TVC campaign is in sync with the changing market aspirations and consumer expectations to experience swift solutions. It is no wonder that with a 60%+ market share of the automobile E-Commerce in India, Droom is leading the e-commerce revolution in the automobile sector.
A throwback to the old Droom TVC ad campaigns
Campaign name: Gaadi becho baithe baithe
Objective: To highlight the convenience and services it offers to both buyers and sellers of vehicles
Starring Baba Sehgal, Indian Pop icon, the ad highlighted Droom’s differentiated brand proposition of quick selling and buying of automobiles. A series of three TVC captured the unique services Droom offers, encouraging users to get the best value-for-worth services when it comes to anything on wheels.
Campaign name: Feeling New Wali
When: Dec, 2015
Objective: To instill a sense of pride, joy, and celebration in owning a used vehicle.
The ad highlighted the quality tested verified vehicles from verified sellers with verified price tags. Droom pe sab hai verified, taki aapko mile feeling nayi wali. From bicycles to planes, buy anything and everything at the right price. This ad brought a paradigm change in the entire experience of buying ; selling used automobiles in India.
Droom – Bike: https://youtu.be/bzxIx1mEr7k