Gone are the days when we used to physically visit the market for shopping. In this 21st century highly advanced digital era, online shopping has completely changed the game for every buyer out there. Today, from groceries to clothing and even gadgets, everything is available in a single click which has eventually raised global e-commerce sales from $572 billion in 2010 to $4.2 trillion in 2020. This blew your mind too, right?
It would be fair to say ‘Today, online presence is the need of the hour, every brand out there.’ If you are an auto dealer who is still unsure about having an automobile e-commerce website, here is a detailed guide explaining the benefits of online auto dealerships that will surely change your mind.
In this blog, we will cover:
– What is an Automotive E-Commerce Platform?
– Importance of Automotive E-Commerce Platform
– Benefits of E-Commerce Platform for an Auto Dealer
– 5 Most Essential Aspects of Automobile E-commerce Services
– Conclusion
What is an E-commerce Platform for Auto Dealers?
An Auto E-Commerce platform is having a website or an app that enables businesses to sell products or services online. E-Commerce platforms provide a digital storefront for companies to showcase their products, manage inventory, process payments, and fulfill orders. It also helps them to sell their products beyond geographical boundaries and physical store locations. In addition, it also assists in curating a unique online shopping experience for its customers.
Importance of Automotive E-Commerce for Dealers
Online car dealership business is on the boom and digital offering is one important aspect that has changed the situation and led to this raise. Here are the benefits of an E-Commerce platform for automotive brand and dealer out there.
Global Reach:
The Automotive E-Commerce platforms allow businesses to reach a global audience, expanding their customer base beyond their physical location. This opens up new markets and revenue streams for businesses, enabling them to grow and scale their operations.
Convenience:
The Automobile E-Commerce platforms provide a convenient shopping experience for customers, allowing them to browse and purchase products from the comfort of their own homes, at any time of the day or night.
Cost-effective:
Imagine making huge revenues without spending any cost on basic bills like rent, electricity, and more. No, we’re not over-exaggerating! Automotive E-Commerce platforms are actually 10x more cost-effective than traditional brick-and-mortar stores, as they eliminate the need for physical storefronts and reduce overhead costs.
Personalization for Consumers:
It is difficult to please everyone, but not for an Automobile E-commerce platform. It allows businesses to personalize the shopping experience for individual customers, using data analytics to recommend products and provide targeted promotions. This can help to increase customer loyalty and repeat business.
Flexibility
The Automotive E-Commerce platforms provide businesses with greater flexibility and agility, allowing them to adapt quickly to changing market conditions and customer needs. This enables businesses to stay competitive and respond to customer demands in real time.
Benefits of E-commerce Presence for Automobile Dealer
Every auto dealer, be it small, medium or large, must have an online presence. The benefits of an automotive E-Commerce website for auto dealers –
Increased Reach
Through an automobile E-Commerce website, an auto dealer can reach potential customers beyond their local area or geographical store location. This will also lead to increased sales and revenue.
Improved Customer Experience
An E-Commerce platform allows automotive dealers to provide a convenient and streamlined shopping experience for their customers. Customers can check the entire catalog, view pricing, and even buy and complete the transactions online.
24/7 Availability
With a physical store, the sale is directly dependent on the opening and closing of the store. However, an E-Commerce platform enables customers to shop at any time, day or night, allowing the auto dealer to generate sales even when their physical showroom is closed.
Better Inventory Management
E-Commerce platforms provide real-time inventory management, which can help auto dealers stay on top of their inventory levels and avoid stock outs.
Marketing and Customer Insights
E-Commerce platforms provide valuable data and insights into customer behavior and preferences. Auto dealers can use this information to improve their marketing efforts and offer more personalized experiences for their customers.
Reduced Overhead Costs
E-Commerce platforms can help auto dealers reduce their overhead costs by eliminating the need for a physical showroom and reducing the need for staff to manage sales and transactions.
Most Essential Aspects of Auto E-commerce Services
These are the 5 most essential aspects of Auto E-Commerce services that allow automotive dealers to increase their sales and multiply their revenues in this new age world.
Technology
Analyze customer preferences with the help of advanced technology to increase revenue and operations. This includes the URL procurement (at a fee), website hosting & management, and leads integration
Catalog
Listing in the automobiles catalogs and getting data updated on a real-time basis to get more leads.
Payment
End-to-end online vehicle payment services including ‘Buy Now’ functionality, integration of payment gateways, and order management on the website itself
Fulfillment and Delivery
Home delivery of the vehicle at the doorstep that offers a delightful and convenient delivery experience for any vehicle.
Customer Support
Both before and after buying usage services including chat, email, and call support along with WhatsApp integration
Conclusion
This was an in-depth go-to guide regarding the benefits of the online auto dealership that we hope will solve all your queries and questions. If you’re highly interested in having your own automobile E-Commerce website but the lack of knowledge is limiting you, then Droom E-Commerce Managed Services Platform is the one-stop solution for you.
Droom EMS Platform is a fully designed, built, and operated site and app, subscription, or an outsourced solution customized for your A-Z business needs. It offers you multiple benefits like your own end-to-end built app and website, winning customer trust and loyalty, increasing brand awareness, and financial assistance.
Droom is an automobile e-commerce platform offering a 21st-century automotive buying experience online with its four value pillars including trust, selection, low price, and convenience second to none. It offers 250k+ vehicles online in 1,100 cities — both used and new. Droom deals in buying and selling cars, 2-wheelers, and other vehicles too. It is an AI and data science-driven platform designed with the best ecosystem tools. Here, we have a team of auto-experts and auto enthusiasts who are dedicated to covering every sphere of the auto industry by simplifying the procedure of buying and selling with Unified Droom Experience. To know more, click here.
