Positioning itself all the way up in the hierarchical chain, Indian Automotive Industry has made its way to the 3rd Position in 2022 in the world count. But, why is it still difficult to put our trust in making an online purchase in this industry? Did You Know that it has been noted in recent data that about 70% – 80% of automobile sales take place through physical dealerships? Despite the digital advancement and availability of multiple platforms, there is nothing that is able to guide anything related to automotive industry marketing strategy.
A much understood reason behind this is the lack of appropriate knowledge and experience in automotive marketing strategies for digital space. Not Just this, trust of the buyer is another factor that needs serious consideration for now. On the surface of it, this doesn’t seem to be a problem, however, this demonstrates that the user/buyer is still hesitant to put his/her trust in making online purchases which involve a hefty sum of money.
In this Blog, We will Cover:
- Common Buyer Constraints
- Marketing Plan for Automobile Industry
- Digital Marketing
- Retail Merchandising and Store Branding
- Advertisements
- Events and Expos
- Impacts of Marketing Strategy for Automotive Industry
- Conclusion
Common Buyer Constraints
It comes as a no- brainer that anything that involves a considerable amount of money can only be bought after thinking, processing and checking the commodity. Buying a vehicle is obviously one such decision. In the digital era where from a usual toothpaste to a toothpick is available online, people find it difficult to put their trust in buying vehicles through a digital medium. Following are the common user constraints:
- Lack of “Touch & Feel Factor”
- Will the Product be in the promised condition?
- Will the investment be worth it?
- How should we contact the store if anything goes wrong?
Such queries can only be answered if the brands think about investing in establishing an online presence.
Marketing Plan for Automotive Industry
Marketing strategy can be rightly defined as a long term plan which contains companies’ marketing value proposition, objectives, information on the target customer and other customer oriented elements. Having the right marketing strategy for automotive industry can help a dealer or business in attracting more leads which in turn will help in better conversions and can help in the development of online recognition which will help the business in targeting a better and bigger audience. However, not all the dealerships and businesses have the right set of resources to invest in such strategies, for such dealers and business owners, Marketing service packages are also available. Here is what a good marketing service package should include:
Digital Marketing Strategy for Automotive Industry
Digital Marketing Strategy is the kind of start any business would need to expand its horizon. Having an online presence can not only enhance the outreach but can also help a business in understanding the market needs. Any good digital marketing strategy should therefore cover Search Engine Optimization, Search Engine Marketing, Influencer Marketing, Content/Video Marketing, Local Search & Directory Listing, and Lead Generation & WhatsApp/Email/SMS Marketing.
Such techniques help in the derivation of worthy and valuable data and hence gives the business a much needed direction.
Visual Retail Merchandising and Store Branding
Having an online presence can definitely boost the foot fall at the physical stores as well. Offline promotional activities can only reach up to the audience which has been targeted by the user. However, promotional activities done via online medium will allow people from different age groups, regions and interests to see, observe and judge the products a dealer/owner wishes to sell.
Advertisements
Promoting your business on a renowned and related platform can help in enhancing your sales. Due to the involvement of the visual aspect, it has a better chance to reach the audience directly. These ads come with an additional benefit of being highly affordable yet super efficient in increasing the monthly traffic. Platforms like Droom with about 200 Million annual visitors and 25Million+ views on insta reels can help any business/dealer in achieving the desired promotional & marketing results
Events and Expos
Events & Expos are required to reach out to the people and allow them to eliminate the touch & feel constraints. Participation in these events not only enhances the public visibility of the brand but also puts a face to the brand. Benefits of this aspect of Marketing are:
- 360° Marketing at all the stages of Brand life cycle
- Multiple Auto- Enthusiasts under one roof
- Brand Event Marketing Experience
Impacts of Right Marketing Strategy for Automotive Industry
Having a right marketing strategy for automobile can benefit the business in the following ways:
- Better understanding of the market/buyer needs & intent
- Budget fit & customized promotional activities
- A bracket to reach out to the larger audience at a reasonable cost
- Elimination of touch & feel constraint
- Development of authenticity factor & user trust
Conclusion
The market is full of buyers and sellers but only a few stand out and become trusted brands and dealers. This can only be achieved when the product quality supersedes the ones existing in the market and a right fit marketing plan for automobile industry is in place. Droom is one such trustworthy partner that can help you in making that journey easy. Marketing Services offered by Droom are available at a reasonable cost and cover all the above mentioned services in their respective packages. Dealers and Business owners can choose to connect with Droom and enhance their business by 10X.
Droom is an automobile e-commerce platform offering a 21st-century automotive buying experience online with its four value pillars including trust, selection, low price, and convenience second to none. It offers 250k+ vehicles online in 1,100 cities — both used and new. Droom deals in buying and selling cars, 2-wheelers, and other vehicles too. It is an AI and data science-driven platform designed with the best ecosystem tools. Here, we have a team of auto-experts and auto enthusiasts who are dedicated to covering every sphere of the auto industry by simplifying the procedure of buying and selling with Unified Droom Experience. To know more, click here.
