This is the 21st century – the era of digitalization. And, in this tech-savvy world, everything has turned digital, right from ordering food to shopping and even self-care. So, if your business lacks a strong online presence in this new age world, you’re not only missing out on success but also many potential opportunities and leads are just slipping out of your hand. Wondering how you can build a strong online presence or can boost the existing presence? What not! Here’s an ultimate guide to car dealership marketing strategies that will help you multiply your revenue and increase your sales in this new age world.
In this blog, we will cover:
- Need to Go Digital
- Importance of E-Commerce
- 5 Core Pillars of E-Commerce Services Dealer Should Know About
- Benefits of Online Presence
Need To Go Digital
If you’re still skeptical about why you need to upgrade your business digitally, here’re a few crucial pointers that will solve all your woes and give you the clarity you need –
- Reach a Wider Audience: Digital presence allows car dealerships to reach a wider audience than a physical location alone. With a website, social media accounts, and other digital platforms, car dealerships can reach customers who may not live in the immediate area or who prefer to shop online.
- Build Brand Awareness: Digital presence can help car dealerships build brand awareness and establish themselves as reliable and trustworthy sources for car purchases. Creating a good brand image across their website, social media accounts, and other digital channels can help in increasing visibility and recognition.
- Ease of Convenience: We all know online presence offers great ease of convenience to buyers as they can research, browse, and purchase cars from the comfort of their own homes, without needing to physically visit a dealership.
- Stay Competitive: In today’s digital age, customers are used to having an online buying experience and by not having an online presence, there are chances you will fall behind competitors who are actively engaging with customers online and providing a more convenient and personalized shopping experience.
Importance of E-Commerce
Wondering how to increase sales in car dealerships? An E-commerce solution is what you need!
The following points suggest how it will boost your business –
- Improved Customer Experience: E-commerce solutions can provide customers with a more seamless and convenient shopping experience. Customers can browse products, add them to their cart, and complete transactions online, all from the comfort of their own homes. E-commerce solutions can also include features like personalized recommendations and easy checkout, further improving the customer experience.
- 10X Increased Reach: E-commerce solutions allow brands to reach customers beyond their physical location. By making their products available online, brands can reach a wider audience and expand their customer base. This can lead to increased sales and revenue, as well as increased brand recognition.
- Provide Convenience: Customers appreciate the convenience of shopping online, and an e-commerce website makes it easy for them to purchase products without needing to leave their homes. By offering a seamless online shopping experience, brands can increase customer loyalty and retention.
- Increase Sales and Revenue: An e-commerce website can help brands increase sales and revenue by offering a 24/7 sales channel that is always accessible to customers. By optimizing the website for search engines and user experience, brands can attract more visitors and convert them into customers.
- Collect Customer Data and Insights: E-commerce websites provide brands with valuable customer data and insights that can be used to improve marketing strategies, product offerings, and the overall customer experience. By tracking customer behavior, preferences, and feedback, brands can make data-driven decisions that lead to higher customer satisfaction and increased sales
- Build Brand Identity and Trust: An e-commerce website is an opportunity for brands to showcase their unique brand identity and values. By creating a consistent and engaging brand experience across the website and social media, brands can build trust with customers and increase brand loyalty.
5 Core Pillars of E-Commerce Services Dealers Should Know About
These are the 5 main aspects of E-commerce services that allow car dealers to increase their sales and multiply their revenues in this new age world.
- Technology – Analyze customer preferences with the help of advanced technology to increase revenue and operations. This includes the URL procurement (at a fee), website hosting & management, and leads integration
- Catalog – Listing in the automobiles catalogs and getting data updated on a real-time basis to get more leads
- Payment – End-to-end online vehicle payment services including ‘Buy Now’ functionality, integration of payment gateways and order management on the website itself
- Fulfilment & Delivery – Home delivery of the vehicle at the doorstep that offers a delightful and convenient delivery experience for any vehicle.
- Customer Services – Both the before and after buying usage services including chat, email, and call support along with WhatsApp integration.
Benefits of Online Presence
Once you have created your own E-commerce platform incorporating 5 core pillars, multiple opportunity doors are opened that offer –
- Increase in Brand Awareness – Promote your offerings and increase your brand awareness at all platforms via digital marketing, visual retail merchandising & store branding, events & expos, and more
- Ease in Availing Financial Aids – Get A-Z financial aid including loans, insurance etc. without any hassle
- Build Trust – Win your customer’s trust and build a personal relationship with services
So, this was a full-fledged guide to car dealership marketing strategies that will surely help you multiply your revenue and increase your sales in this new age world. If you want to avail one-stop solution to all your online presence-related news then Droom EMS Platform could be a great pick for you.
Droom EMS Platform is a fully designed, built, and operated site and app, subscription or outsourced solution customized for your business needs. It allows you to get your own end-to-end built app and website, win customer trust and loyalty, increase brand awareness, and financial assistance. For more information, check out our website
Droom is an automobile e-commerce platform offering a 21st-century automotive buying experience online with its four value pillars including trust, selection, low price, and convenience second to none. It offers 250k+ vehicles online in 1,100 cities — both used and new. Droom deals in buying and selling cars, 2-wheelers, and other vehicles too. It is an AI and data science-driven platform designed with the best ecosystem tools. Here, we have a team of auto-experts and auto enthusiasts who are dedicated to covering every sphere of the auto industry by simplifying the procedure of buying and selling with Unified Droom Experience. To know more, click here.