In a bid to increase dealership sales, the automotive industry is moving toward new marketing strategies. Since everything is now being done online, dealers must step up their game and use one of the most effective automotive sales video strategies to improve their website visibility: Video Marketing. To increase online traffic and engagement, adding video marketing can turn out to be a game-changer for your car dealership.
According to reports, 60 percent of car buyers were reported to visit a dealership website after watching a video of their dream car. It’s about time that you also adopt top automotive sales video strategies that can increase your sales. In this blog, we will go through:
- The Power of Video Marketing for Car Sales
- Effective Automotive Sales Video Strategies – 5 key hacks for video marketing for car sales
- Virtual Vehicle Walkarounds and Test Drives
- Create Engaging Car Dealership Video Ads
- Customer Testimonials and Success Stories
- Leverage Social Media Platforms
- Videos Optimized for Search Engines
- Conclusion
The Power of Video Marketing for Car Sales
Video marketing enables car dealerships to showcase their inventory, engage customers, and drive sales. Showcasing videos has been proven to be one of the most successful strategies for video marketing for car sales compared to text-based advertisements or static image material, as they are more effective at capturing potential customers’ attention and effectively conveying information. Here are a few main advantages:
- Increased Engagement: In comparison to other forms of marketing, video marketing turns out to be more effective in capturing and holding viewers’ attention for longer. Potential buyers are more likely to remember your dealership when they see your engaging car dealership video ads.
- Showcase Features: Eye-catching video content allows you to highlight the best aspects of your inventory; these include technical specifications, interior and exterior details, and performance capabilities.
- Build Trust: Seeing is believing! By showcasing a vehicle in action, you can build trust with potential customers. They can see how the car they are planning to purchase performs in real-life situations, which can lead to increased confidence.
By using video marketing for your dealership’s growth, you can create compelling content that relates to your audience and brings more sales.
Effective Automotive Sales Video Strategies
There are several ways through which you can enhance the effect of your car sales videos. Here are 5 key hacks for video marketing for car sales, that include:
Virtual Vehicle Walkarounds and Test Drives
Video tours give prospective buyers a new way to see your cars from the comfort of their homes, bridging the gap between online research and in-person visits. Customers are more likely to interact with your dealership when they feel educated and secure about their purchasing decisions thanks to thorough walkthroughs. Let’s look at some of these strategies of video marketing for car sales:
- Film comprehensive interior and exterior tours highlighting key features.
- Include natural sound effects like engine starts and door closures.
- Focus on popular selling points like technology packages and safety features.
- Add professional voiceovers explaining vehicle specifications.
- Include 360-degree views of both the interior and exterior.
To improve visibility, do not forget to optimize these videos with suitable descriptions and tags, such as “car dealership video ads.”
Create Engaging Car Dealership Video Ads
Creating engaging video ads containing relevant information about your dealership can show you in a different light. Here are some recommendations:
- Emphasize Your Special Selling Ideas: Each dealership has a unique selling point that distinguishes them from the competition. It could be anything, be it competitive pricing, exclusive offers, or amazing customer service; make sure these points shine through.
- Use High-Quality Video: Invest more in good-quality editing software and cameras, as high-quality video along with clear audio has the power to make your ads look more appealing and professional.
- Call to Action: Always end your videos with a catchy and strong call to action (CTA) and encourage viewers to visit your dealership’s website, schedule a test drive, or call your dealership.
By including the above practice in your video marketing for car sales, you can create better video ads and convert viewers into leads.
Customer Testimonials and Success Stories
Nothing impacts customers the way real customer testimonials do, as, apart from providing social proof, they allow new customers to see themselves as satisfied ones. You can successfully bring testimonials into your car sales videos by using the strategies below:
- Showcase Actual Customers: There should be happy clients who will appear in your videos, talking about their great experiences with your dealership and the human touch that speaks to your audience.
- Keep it Simple: Since scripted testimonials are easily identified, try to avoid posting them. Instead, let your customer talk freely and tell their story.
- Emphasize Details: When your customers share their experiences, be sure to get them to share more details about the process of making a purchase. That will personalize the testimonials.
You can easily enhance your dealership’s reputation by including customer testimonials within your videos, thereby resulting in better automotive sales video strategies.
Leverage Social Media Platforms
Social media happens to be the best kind of medium that is used in sharing videos for car sales. Some of the most appropriate ways intended to showcase a dealership interestingly are the following:
- Post Frequently: Regularity is what matters in social media marketing. By regularly posting new content on your social media channels, you can promote your vehicles and keep the audience engaged.
- Engage Your Audience: To have a community of followers on your social media account, you need to reply immediately to the messages and comments left by your audience.
- Share Reels and Stories: Upload some attractive, incredible reels and stories into the main social media platforms, such as Facebook and Instagram, to show off new products and secret deals.
Through social media, now reaching a larger audience becomes possible, thus contributing a great deal to your dealership’s traffic.
Videos Optimized for Search Engines
You have to optimize your videos for search engines to reach the broadest possible audience. Here’s how you can do it:
- Right Keywords: Include titles related to video marketing in your car sales video titles, descriptions, and tags. This will help increase visibility on search engines like Google and YouTube.
- Create Catchy Thumbnails: Catchy thumbnails can entice viewers to click on your video. Make sure it accurately represents the content of the video.
- Include Text: Adding text to your videos can improve SEO and reach a wider audience.
Optimizing your video can increase your dealership’s visibility and drive more traffic.
Conclusion
Video marketing is no longer an option but a necessity for car dealers in the present era of stiff competition. It’s evidently effective to sell cars through video marketing strategies, as it brings great improvement in sales figures for car dealerships. To help dealers get the most out of video marketing, Droom Chairman Club offers a range of services designed to take your dealerships to new heights. Droom Chairman Club enhances your efforts with its specialized Video Marketing Management service; combined with professional support for producing, editing, and sharing engaging videos that increase visibility and sales.
Other than Video Marketing Management, the Chairman Club also offers other top-notch digital marketing services, including ProSeller Premium, Google for Business, WhatsApp for Business, FB Marketplace Management, Influencer Marketing, Lead Generation, Social Media Management, and Site & App Development, all intended for dealers to garner more sales and thrive in a competitive digital market.
Droom is an automobile e-commerce platform offering a 21st-century automotive buying experience online with its four value pillars including trust, selection, low price, and convenience second to none. It offers 250k+ vehicles online in 1,100 cities — both used and new. Droom deals in buying and selling cars, 2-wheelers, and other vehicles too. It is an AI and data science-driven platform designed with the best ecosystem tools. Here, we have a team of auto-experts and auto enthusiasts who are dedicated to covering every sphere of the auto industry by simplifying the procedure of buying and selling with Unified Droom Experience. To know more, click here.
