Driving customers to one’s online dealership is not an easy task, as it requires the right targeting tips for auto dealers to understand the automotive requirements of their customers and get more Google business calls. But the question arises: how can it be done effectively without having to spend more? This is where Google for Business (recently renamed as Google Business Profile and previously known as Google My Business) plays a key role in your dealership growth.
For Pan India presence and to attract more potential customers, creating a business profile in Google is a must to know strategy for every automobile dealer. In this blog, we will go through some of these tips to help you understand the importance of a Google Business Profile (GBP) profile and how it can work wonders for your business.
Introduction to Google for Business for Dealers
When customers look for cars online, Google is their first stop, as it enables them to show up right when these customers are searching, making it easier to get more calls and visits to your dealership. Google My Business (GMB) transforms how customers find and connect with your dealership and get more Google business calls.
- Increased Online Visibility: Your dealership shows up on Google local search results with photos, hours, and location. When people search for “car dealers near me,” they find you first. Many dealers report 30% more calls after setting up their profiles correctly.
- Customer Connection: One of the most effective targeting tips for auto dealers is to add photos of your showroom, latest cars, and team. Dealers who post weekly updates see twice as many customer inquiries and get more reach in Google Places.
- Direct Customer Contact: Customers can call you, get directions, or message you directly from Google. One click, and they’re connected to your sales team. This will help you get more Google business calls.
Expert Tip: Add a “virtual tour” of your showroom to get more reach on Google My Business for Car Dealers where dealerships with virtual tours get 40% more website visits than those without.
Why Google My Business for Car Dealers is Essential
Think of your Google profile as a digital showroom that works 24/7, showing potential buyers relevant information about your dealership. You are missing out on your chance to get valuable leads if you have not already set up or optimized your dealership’s Google Business Profile (GBP), the recently changed name of Google My Business.
- Local Search Power: When nearby customers search for cars, your dealership appears with all the details they need. Local searches lead to sales 28% more often than general searches.
- Build Trust: Show genuine customer reviews and ratings. 88% of car buyers read Google reviews before visiting a dealership or preferring any Google My Business listing.
- Quick Updates: Share your availability, add special events, or showcase new inventory instantly. Keep customers informed about what’s happening at your dealership, and this will help you find potential clients on Google.
- Enhance Visibility with GMB: Reports suggest that Google My Business for car dealers can improve your showroom’s visibility and service center. This is going to result in better sales results across departments.
Expert Tip: Respond to every customer review—dealers who respond get 12% more calls than those who don’t.
Optimize Your Google Profile for More Leads
Simply setting up your profile isn’t going to solve everything. To get the desired results and find potential clients in Google, you need to add the right information, photos, and details to make a big difference in how many leads you get.
- Complete Information: To get the complete benefits of Google Business Profile, fill in every section of your profile. Include your specialties, brands you sell, financing options, and services. Complete profiles get 40% more customer actions.
- Upload More Photos: Add clear photos of your inventory, facility, and team. Dealerships with 10+ photos get 42% more requests for directions.
- Service List: Detail every service you offer—sales, service, parts, and financing. Help customers find exactly what they need and promote your Google My Business listing effectively.
Expert Tip: To get more reach in Google, update photos weekly—fresh content brings 35% more profile views.
How to Get More Reviews on Google for Business
More positive reviews mean more trust from potential buyers, and trust leads to sales. Creating a system for getting reviews regularly keeps your profile active and attractive to new customers. Here are some tips to get the most out of Google My Business for car sales setup:
- Ask Satisfied Customers for Reviews: After a positive sale or service experience, ask customers for reviews right away. Dealers who ask for reviews at the right time get 5 times more reviews than those who wait.
- Make It Easy: Ratings and reviews are one of the most powerful marketing tools. Make the review process simple by sending customers a direct link through text or email.
- Handle Feedback Well: Thank positive reviewers and address concerns professionally. A good response to reviews shows future customers you care about them.
Expert Tip: Follow up with repeat customers—they’re 60% more likely to leave detailed, positive reviews.
Using Google Ads & SEO for More Traffic
Google My Business for Car Dealers works better when backed by smart advertising and good SEO. The right words and connections help more customers find your dealership when they’re ready to buy. Apart from organic traffic, dealerships can get more business calls and inquiries using Google Ads and SEO.
- Local Keywords: Use terms like “car dealer [your city]” or “used cars [your area]” in your profile. Local keywords bring in 3x more qualified leads.
- Link to Your Website: Ensure your business profile on Google links directly to your dealership’s website.
- Regular Posts: Share inventory updates, Google My Business listings, deals, and news weekly. Active profiles show up in 45% more searches.
Expert Tip: Link your Google Ads account to your Business Profile—connected accounts see 25% better ad performance.
Tracking Performance & Customer Insights
Understanding your numbers helps you make better decisions. When you know what works, you can do more of it and improve parts that need attention to bring in more customers.
- Call Tracking: See how many calls come through your GMB profile. Track which calls lead to more sales opportunities. Phone calls from profiles often close at 15% higher rates.
- Customer Actions: Monitor how many people ask for directions or visit your website. Tracking customer behavior is one of the ways to get more reach on Google.
- Popular Times: Learn when customers search for you most. Open longer or add staff during peak interest times.
Expert Tip: Check your insights monthly—successful dealers adjust their strategy based on real data.
Conclusion: Win More Customers with Google for Business
Getting more customers through Google takes work, but the results are worth it. Dealers who use Google Business Profile well report 40% more walk-in customers and 25% more calls. These numbers show why good Google My Business for car sales matters for your dealership’s growth.
For dealers wanting to improve their online presence, Droom Chairman Club offers 10 powerful marketing and software solutions like Social Media Management, Leads Generation, Automobile Certification Solutions, and more. Our Google for Business management helps set up and maintain your profile, manage reviews, post updates, and track performance. Join the Droom Chairman Club and transform how you do business and gain better sales results.
Droom is an automobile e-commerce platform offering a 21st-century automotive buying experience online with its four value pillars including trust, selection, low price, and convenience second to none. It offers 250k+ vehicles online in 1,100 cities — both used and new. Droom deals in buying and selling cars, 2-wheelers, and other vehicles too. It is an AI and data science-driven platform designed with the best ecosystem tools. Here, we have a team of auto-experts and auto enthusiasts who are dedicated to covering every sphere of the auto industry by simplifying the procedure of buying and selling with Unified Droom Experience. To know more, click here.
