CarsSuper Cars

What Bentley has in store for its ultra-luxury customer?

When carmakers are busy making self driving cars a reality for mass market, Bentley is daydreaming about the future of luxury cars. Bentley has unveiled designs of a concept vehicle that features a holographic butler to service the needs of the occupants inside. It also features LED touchscreens built into the car’s interior and sofa style seating with a coffee table in the middle of the cabin.

Self Driven Cars

Holographic butler will put a human face on the self driving car. It will act like a personal digtal Jeeves giving restaurant recommendations and making reservation and taking to occupant desired destination. This holographic interface is an interesting glimpse into the sci-fi thought process of today’s car designer.

British marque is trying to redefine luxury to make it unsurpassable. Future of luxury will be like a backseat 21st century Jeeves. They are trying to personalize communication for occupants to give them a change from talking to hidden microphone. This feature will be likely to be seen in next generation of Bentley’s flagship models like Mulsanne Grand Limousine, known for its face to face seating. People will deep pockets will be treated with towering levels of refinement and prestige.

According to Bentley’s Leadership vision luxury is always related to service. This interactive butler will serve occupants needs and wants and make their travelling experience convenient and comfortable. These are yet-to-be invented technologies and integrating it into cabin will be a challenge.


High-end car manufacturers have to differentiate themselves in this age of autonomous driving. Their main concern should be comfort,convenience and entertainment of it customers. Their customers always had a driver so their driving experience has always been autonomous. Now these carmakers have to come up with technologies so that their customers never lose their elite status.

Bentley’s dream of what their car will look like twenty years from on, is still a fantasy but it will interesting to see how this ultra luxury brand will change the face of autonomous driving world.

Droom is India’s largest automobile platform online, 4th largest E-Commerce company and the most trusted motorplace. It believes to be an AI and data science driven online transactional platform, that offers the best experience of buying and selling used and new automobiles in India with the help of its entire eco-system that includes Orange Book Value (used vehicle pricing engine), ECO (vehicle inspection), History (records for used vehicles), Discovery (pre-buying research tools), Credit (used auto loan and dealer financing), and Germ Shield (antimicrobial coating service). Here, we have a team of auto experts and auto enthusiasts who are dedicated to cover every sphere of the auto industry by simplifying the procedure of buying and selling, and by spreading the true essence of auto industry to all.

You may also like

Leave a reply

Your email address will not be published. Required fields are marked *

More in Cars