Brands and OEM companies have always been on a lookout for methods to create a deeper level of connection and networking with their customers, but they’ve never had enough tools at their disposal as they do now. The digital transformation and newer technologies are bringing about unprecedented opportunities for automotive manufacturers to integrate personalization in everything. Right from marketing and advertising to systems and products, they are finding newer ways to leverage data and fulfil customer needs in a much more strategic and accurate way.
Leveraging newer forms of data to learn and deliver what customers need and require has been done for years. Now, Droom also provides a platform for automobile OEMs is helping them to stand out and gain a key competitive advantage amidst saturated markets.
Ride the next wave of growth with Droom Consumer Direct – Transaction Solutions
OEMs today, rather than owning the to tackle a broad range of business challenges, work with specific partners to help them bring their ideas to life. This is done by piecing together custom solutions, which may include buying, purchasing, advertisement, and services. With Droom’s strength in being the largest automobile ecommerce platform in India and a suite of tools and services aiding OEMs in reaching the right audience.
Droom OEM solutions comprise of a broad range of services that allow OEMs to reach their customers at every step of their journey from research to purchase to disposal. Droom for OEM includes Consumer Direct (Brand Store, Factory Outlet, Launch Solutions, Exchange and Buyback Solutions, certification Services, Pricing Services, and Marketing Solutions). Droom’s solutions have been highly instrumental in adding value to OEMs by delivering higher quality lead conversions than industry standards and availability of exclusive and premium packages.
The solutions provided by Droom for OEMs under the category of Consumer Direct are as follows:
- Transaction Solutions for Consumer Direct: Through Droom’s Consumer Direct Solutions, we help you reach 28 Mn+ potential buyers, strengthen your online presence and improve your brand awareness. We create online Brand Stores that allow you to showcase your models, run ad campaigns, offer test drives, track social media interactions and make it easier for your buyers to find your dealers.
- Certification as a Service: Droom offers various certification services for OEMs such as Orange Book Value (OBV) Pricing Certificate, ECO inspections, and History Certifications. OBV is a data science enabled pricing engine that helps OEMs to know the accurate pricing of used vehicles. The ECO and History certifications evaluate the health of vehicles and produce an accurate report of vehicle’s history basis 1000+ parameters using proprietary AI, data science and machine learning-based tools.
- Pricing as a Service: Pricing Services includes a combination of solutions for OEMs to choose from; understand whether they’re getting the right price for used vehicles. Doom’s Pricing Services are built on OBV – India’s leading vehicle pricing engine. Pricing Services are also offered as a subscription package (Pricing as a Service) with various packages designed to meet your requirements.
- Advertising Solutions for Brand Visibility: Our Marketing Solutions are offered across platforms including web, android, iOS and offline. We offer highly targeted, measurable and effective advertising opportunities for leading brands. With Droom Marketing Solutions, you can gain access to 30Mn+ monthly visitors.
Through Droom’s Consumer Direct Solutions, we help you reach 28 Mn+ potential buyers, strengthen your online presence and improve your brand awareness. We create online Brand Stores that allow you to showcase your models, run ad campaigns, offer test drives, track social media interactions and make it easier for your buyers to find your dealers.
The comprehensive Consumer Direct solution also includes Trade-in Services and Auto-Financing
Right from a comprehensive evaluation service of vehicles to accurate pricing and elevating your reputation with Droom’s advertising solutions to help you buy and sell vehicles seamlessly, Droom’s Consumer Direct makes it possible for OEMs to achieve their business goals throughout their journey right from scratch to the very conclusion of every successful business dealing. We aim to offer a simplified and consistent service level, and that is what Droom solemnly stands for.